[Intro]

Research is not an opinion.
Six of eight missed Save.
Five opened the wrong account.
Four blamed themselves.

[Verse]

You like the header on the left.
You like the cards with softer edges.
You think the blue appears too cold.
You miss the version we controlled.

Those thoughts can shape a preference.
They cannot cancel evidence.
A title cannot change the time
A hand spends hunting for a sign.

[Pre-Chorus]

I watched the hands. I marked the route.
I asked what they expected next.
The same wrong turn came back each time.
The footage did not need our help.

[Chorus]

Research is not an opinion,
Not a color someone likes.
It is what the user reaches for
And where the action breaks.
It shows where our labels fail them.
It does not care who chose the blue.

[Verse]

The invoice task took seven ten.
The hidden menu failed again.
No interview demanded gold;
No test asked for the logo bold.

They asked which record would be changed,
What button saved, and what remained.
You can dislike the typeface weight;
You cannot alter failure rates.

[Chorus]

Research is not an opinion,
Not a mood around the room.
It is each repeated action
Captured in the playback.
It stops us from defending
What the user cannot finish.

[Guitar Solo]

[Bridge]

Taste can start a conversation.
Rank can choose where money goes.
Neither shortens hesitation.
Neither changes what they showed.

[Final Chorus]

Research is not an opinion.
Now the team has seen the tape.
We will build from what the tape shows,
Not the loudest person's taste.
When the product meets the user,
Only working choices count.

[Outro]

Victor signs the Orbit brief.
Sales removes the client skin.
The first real redesign begins.
Research is not an opinion.
